While I'm still getting over my sinus infection, it didn't stop me from having the most incredible time visiting Weber Shandwick's London office. The city of London is as beautiful and charming as everyone told me it would be. I was able to spend some valuable site-seeing time seeing Trafalgar Square, Parliament and Picadilly Circus, among others. I have to admit, though, that I could probably spend an entire week at the British Museum and not be tired of it.
My time spent in the office was productive and educational. It was interesting to learn that no one publication really sets the national agenda (as the New York Times sets the national news agenda and the Wall Street Journal sets the business agenda here in the U.S.). Nearly ten major newspapers compete for influence in the UK, which is both a blessing and a curse for us PR folks.
I got a taste of the London media environment while doing some work for MasterCard, wine and spirits maker Pernod Ricard and the Save Darfur Coalition. The Corporate and Public Affairs groups at Weber are immensly talented, and it's no wonder the office has the prestige it has earned over the years. I'm definitley looking forward to a return trip as soon I can.
Friday, December 21, 2007
Back from London.
Posted by
Josh Morton
at
1:16 PM
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